The Premium Denim Downfall

The trend of popular premium denim labels rapidly changes year after year. In the past Levi almost died out through over-exposure; however, with Capital Es they have gained back their reputation for quality premium denim. Unfortunately, 7evens followed the same pattern and are now growing increasingly unpopular. Could Rock & Republic be the next denim company to fall from the top as fast as they made it big? The only blames have been lawsuits & naming rights plagueing the company. Along, with cliche looks and a devestating lookbook from the '07 which recently appeared in New York Fashion week as most likely the worst show of them all.