Gucci attempting to stay far away from the disappearing image of Coach, has resorted to keeping an upbeat image through price inflation. A simple polo shirt by them is a whopping $350;hopefully, some moron accidentally wrote the wrong price. Everyone loves Gucci. However, the prices are exponentially increasing year after year. At Marc Jacobs, one can can buy the famous rat key chains for only a dollar. If Gucci had something like that it would probably be 25 dollars. The worst thing is that the polo was just classic polo it wasn't anything special if it was a silk & cashmere blend then that would make sense.